Profitable stores operate on
information you might not have.
NorthScale connects to your Shopify, Meta, and Google data, calculates true profit per product after returns, fees, and ad spend, and tells you the one action that will grow it most.
Store Apex Score
7.4
↑ from 6.9
True Margin
27.1%
↑ +3.2pp
True ROAS
3.8x
reported: 5.2x
Apex Scores — Today
Updated 2h agoAlpine Crew Hoodie
summitPeak Performance Tee
holdBase Layer Pro
watchTrail Run Cap
drain🔴 Scale Alpine Crew Hoodie budget +40%
Apex 8.7 · True ROAS 4.2x · €1,240/wk potential
+€1,240/wk
OPS 9.1
Your competitors are making decisions
on data you don't see.
Your Shopify dashboard shows revenue. Your ad platforms show metrics. Neither shows true profit — after returns, fees, and real product cost.
What your tools tell you
Google Ads reports 5.1× ROAS. Meta reports 4.2×.
Revenue this month: €42,000
"Sales are up 22% — great month!"
"You just had your best sales day ever."
What NorthScale shows you
True ROAS after returns, fees & product costs: 1.8×
True profit after all costs: €3,200
"You scaled a negative-margin product for 3 weeks."
"Your margin that day was 2%. You lost money on 6 orders."
The problem isn't a lack of data — it's that none of it answers: Am I actually making money — and what's the one thing I should do about it right now?
How stores that stay ahead operate.
Step 01
Connect once
Your Shopify + Meta/Google Ads in one place. Link your store in under 2 minutes using standard OAuth — no developer needed.
Step 02
Know what matters
True profit. Daily. Every product. See exactly which products fund your business — not the inflated numbers your ad platforms report.
Step 03
Decide faster
Action feed ranked by profit impact. You know what to do before the next operator figures it out.
The operating dashboard for profitable stores.
Apex Score™
Every product in your store gets a score from 0–10, updated daily. At a glance, you know which products to scale, hold, watch, or cut — no manual analysis needed.
True Profit View
See your real margin after COGS, payment fees, returns, and ad spend are all deducted. Not the gross revenue number Shopify shows — the actual profit you're keeping.
Profit Leak Detection
NorthScale flags products quietly draining your margin through high return rates, rising costs, or underperforming ads — before they do serious damage to your bottom line.
Prioritized Action Feed
Every week you get a short list of the highest-impact actions across your store — each one with an estimated € profit impact so you know exactly where to focus your time.
Signal Clarity Score™
Every recommendation comes with a confidence rating so you always know how much data is behind it — and when to trust it fully vs. treat it as a direction to investigate.
Ask NorthScale (AI)
Ask any question about your store in plain English — "which product has the best margin?", "which of my Meta campaigns is accidentally scaling a negative-margin product right now?" — and get an answer grounded in your actual live data.
Platform Preview
Real platform. Real data.
No setup wizardry. This is what you see on day one.
Every product in your store, scored 0–10. Daily.
The Apex Score breaks down every product across 6 dimensions — margin, momentum, retention, demand, return risk, and ad efficiency — and rolls it into one number. Open any product and see exactly what's driving or dragging it, with a full profit breakdown behind it.
- Know at a glance which products to scale, hold, or cut
- Full cost breakdown: COGS, ad spend, fees, returns, shipping
- Confidence rating on every score so you know how much to trust it
Alpine Crew Tee
True Profit
€2,276
27.1% margin
Six Index Breakdown
True Profit Breakdown
Three plans. One clear choice.
Every plan includes APEX scores, true profit tracking, daily action items, and a 14-day free trial.
Base Camp
For solo founders getting started with profit clarity.
- 1 Shopify store
- 1 seat
- Daily APEX score per product
- True profit tracking
- Top 5 daily action items
- 90-day data history
- Email alerts
- 30-min onboarding call
- All integrations (Meta, Google, GA4)
- Ask NorthScale AI
Summit
For growing stores that need the full picture.
- 1 Shopify store
- 3 seats
- All integrations (Shopify + Meta + Google + GA4)
- Daily APEX score per product
- True profit tracking
- Unlimited daily action items
- Ask NorthScale AI chat
- 12-month data history
- 30-min onboarding call
- Multi-store support
- Priority support
Scale
For multi-store brands and serious operators.
- Up to 3 Shopify stores
- 5 seats included
- All integrations
- Daily APEX score per product
- True profit tracking
- Unlimited daily action items
- Ask NorthScale AI chat
- 24-month data history
- 30-min onboarding call
- Priority support
- Dedicated monthly account review
Need more stores or seats? Manage add-ons directly from your billing page after signing up.
Operators who stopped guessing and started knowing.
"Most store owners don't realize they're scaling negative margin until it's too late. I caught it in 3 days. That timing is everything."
Mikael R.
Store Owner · Finland
"We finally know our true ROAS — not what Meta reports before returns and fees. That clarity alone paid for the subscription in the first week."
Jonas T.
Marketing Director · Sweden
"The difference between staying ahead and getting passed is knowing your numbers faster. NorthScale is how I stay ahead."
Laura M.
E-commerce Operator · Netherlands
Questions worth direct answers.
Ready to operate like profitable stores?
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